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What does #ChatGPT really say about the world’s biggest companies—and where does that information come from? In this session, Anna Salter (Onclusive) and Darryl Sparey (Hard Numbers) explore how #earnedmedia, owned content, and other sources shape the views expressed by Large Language Models (LLMs). They’ll also dive into Generative Engine Optimization (#GEO)—the emerging discipline that helps #PR and #communications professionals future-proof their strategies for a world dominated by AI-driven search. Key Takeaways: ✔ LLM Content Sources – How much comes from earned media vs owned channels. ✔ The Role of Owned Media – Websites, blogs, and their influence on AI outputs. ✔ GEO Explained – What it is and why it matters for PR success. ✔ Future-Proofing for AI Search – Practical steps for PR and comms professionals. Missed AMEC AI Day in London? Join us at AMEC AI Day North America, taking place in New York on 11 March 2026. Attend in person for high-level discussion and networking, or join live via our platform partner Ventla, with 60 days of on-demand access included. 🎟 Register now at the early bird rate: https://bit.ly/AMECAIdayNYC26 #generativeai #reputationmanagement #aiinpr #strategiccommunications #corporatecommunication #generativeengineoptimization #aisearch #aievents