The Answer Is Changing: How Brands Adapt to ai search | Josh Blyskal & Jonny Bentwood скачать в хорошем качестве

The Answer Is Changing: How Brands Adapt to ai search | Josh Blyskal & Jonny Bentwood

Generative ai is rewriting the rules of search—and the customer journey. In this session, Josh Blyskal (Profound) and Jonny Bentwood (Golin) unpack the numbers behind the change and reveal what brands must do to stay visible in the AI-driven search era. Key Takeaways: ✔ How much GenAI has disrupted the customer journey – and what the data says. ✔ How AI search actually works – demystifying the mechanics behind the First Answer. ✔ Data shifts in GenAI – what’s changing and why it matters. ✔ Key factors influencing GenAI visibility – and how to optimize for them. ✔ Examples of brands leading the way – practical insights from real-world success. ✔ Call to Action – the one thing brands need to do now to win in AI search. Missed AMEC AI Day in London? Join us at AMEC AI Day North America, taking place in New York on 11 March 2026. Attend in person for high-level discussion and networking, or join live via our platform partner Ventla, with 60 days of on-demand access included. 🎟 Register now at the early bird rate: https://bit.ly/AMECAIdayNYC26 #amecaiday