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Measuring What Matters

Andrew Bruce Smith — a renowned AI and communications expert with decades of experience in PR, analytics, SEO, and digital strategy — outlines how communications analytics is evolving in the age of agentic AI. Drawing on practical principles from recent AI adoption trends, Andrew highlights how teams can match the right AI models to the right analytical tasks, balance human judgment with machine speed, and move beyond dashboards toward actionable insights. He also points to emerging opportunities in multimodal analysis — blending text, visuals, and voice data — as the near-term frontier for measurement innovation. Missed AMEC AI Day in London? Join us at AMEC AI Day North America, taking place in New York on 11 March 2026. Attend in person for high-level discussion and networking, or join live via our platform partner Ventla, with 60 days of on-demand access included. 🎟 Register now at the early bird rate: https://bit.ly/AMECAIdayNYC26 #aiinpr #llms #agenticai #generativeai #aiimplementation #aianalytics #aiadoption #prmeasurement #machinelearning #aievents #AndrewBruceSmith