How & Why: B2B & B2C Market Segmentation [THE Key To A Successful Business - Not Kidding!] скачать в хорошем качестве

How & Why: B2B & B2C Market Segmentation [THE Key To A Successful Business - Not Kidding!]

Dive into the heart of market segmentation and discover how it's THE key to a successful business. Whether you're in B2B or B2C, this video serves as your guide to understanding the nuances and tapping into the full potential of each segment. We look at sub-segments, including 'small ticket', 'corporate', and 'enterprise' in B2B, and 'retail', 'affluent', and '(U)HNW' in B2C, offering insights that can significantly shape your business strategy. Our analysis extends to real-world examples from banking and fashion, demonstrating how companies within these segments operate differently. This video aims to equip you with knowledge, tips, and strategies that you need to make informed decisions with the upside potential you look for. Join the conversation and share your thoughts in the comments below. Don't forget to like the video and subscribe for more valuable tips and tricks just like this! 👍🔔 0:00:00 - Introduction 0:00:50 - Basic market segmentation in B2B and B2C 0:01:44 - B2B market segmentation: small segment, SME segment, and enterprise segment 0:02:10 - B2C market segmentation: retail segment, affluent segment, and high net worth/ultra high net worth segment 0:02:49 - Importance of wealth and ability to pay in B2C market segmentation 0:03:15 - Implications of market segmentation on product strategy and go-to-market strategy 0:03:50 - Example of market segmentation in banking 0:04:45 - Example of market segmentation in fashion 0:05:19 - Importance of choosing the right segment as a startup 0:05:43 - Breakdown of B2B market segmentation 0:06:12 - Targeting small ticket in B2B: product requirements and streamlined go-to-market strategy 0:06:46 - Automation, low customer lifetime value, and high churn in the small segment 0:07:18 - Selling to industrial companies in the SME segment 0:08:19 - Challenges and benefits of targeting enterprise customers 0:09:07 - Strategy for transitioning from small to SME to enterprise 0:09:42 - Different product requirements for enterprise customers 0:10:06 - Considerations for startups targeting enterprise customers 0:10:40 - Challenges with small customers and vendor diligence processes in enterprise 0:11:24 - Different marketing approaches for different segments 0:11:48 - Benefits of focusing on enterprise for building a healthy business 0:12:15 - Conclusion and call to action 0:12:40 - Closing remarks