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What if you could build a music career, without a label, manager, or industry connections? That’s exactly what Nic D did. From Culpeper, Virginia, Nic D turned $250-per-song releases and short-form content into 1.5 billion streams, all while staying completely independent. No agents. No publicists. No industry favours. Just systems, strategy, and self-awareness. In this episode of The Manager’s Playbook, we dive deep into how Nic built a self-sustaining business around music , one post, one fan, and one mindset shift at a time. We unpack how he: Treated content like his live show Built a profitable model from streaming revenue Prioritized self-mastery and mindset over hype Used iteration and testing to find what truly connects Built a loyal community instead of chasing playlists If you’re an independent artist, music manager, or entrepreneur looking to understand how to scale your career sustainably, this episode is your blueprint. Simply put, a conversation like this doesn't come cheap. Chapters: 00:00 Breaking the Rules of the Music Industry 01:09 Early Days: From Hobbyist to Full-Time Independent Artist 02:48 Balance and Boundaries: Choosing Family Over Fame 05:39 Consistency is Currency : How to Build a Music Career That Lasts 07:49 Budget Breakdown: How to Release a Song With $250 16:52 Adapting to Change: How COVID Forced Innovation 20:25 The Breakthrough Moment: “Mona Lisa” and Going Viral 28:23 Independence vs. Labels: The Business of Control 38:57 Content Is King: Treating Your Feed Like a Stage 48:11 The Artist-Entrepreneur Mindset: Balancing Art, Business, and Life 51:06 Building Systems: How to Scale Without a Team 55:10 Audience Growth: Turning Viewers Into True Fans 01:11:25 Content Strategy Deep Dive: What Actually Works Online 01:23:00 Money Talks: The Financial Realities of Music Production 01:30:07 The Manager Question: When (and If) You Need One 01:32:53 Touring Truths: Why He Doesn’t Tour and Still Wins 01:38:02 Streaming Power: Making a Living From Digital Revenue Alone 01:42:30 New Ventures: Expanding Beyond Music 01:57:13 Self-Mastery: Working on the Artist by Working on Yourself 02:00:41 Practical Playbook: Advice for Independent Artists 02:07:18 Final Thoughts: The Simplicity That Scales The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook. Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.bee... Instagram / mauroisruiz TikTok / managersplaybook Facebook / mngrsplaybook X / mngrsplaybook LinkedIn / the-managers-playbook Snapchat / bcaz8cvw Website https://mngrsplaybook.com Host: Mauricio Ruiz Executive Producer: Mauricio Ruiz Director of Photography: Grid Studio On Location Sound: Grid Studio Editor: Madison Lair Co-Editor: Mauricio Ruiz Sound Engineer: Madeline Currie Project Manager: Erica Kongvongxay Marketing Coordinator: Melanie Letra-Frade Marketing Intern: Natalia Vassilian Production Company: 8 Til Faint #themanagersplaybookpodcast #musicbusinesspodcast #musicbusiness #musicindustry #artistmanagement #musicbusinesstips