How Brands Win with Science in APAC? (Replay 2026) скачать в хорошем качестве

How Brands Win with Science in APAC? (Replay 2026)

Following our recent Global Webinar “Scientific Storytelling 101”, we dived into the challenge all leaders face: knowing how to communicate science to turn knowledge into trust, differentiation, and long-term growth. This APAC Roundtable moves beyond the framework and into the field. Designed as an open discussion, we had the chance to welcome a Senior Global Brand Director from Unilever to join Zorba’s experts in exploring the operational reality of leading with scientific truth. What was discussed in this session: How to transform complex data into narratives that actually drive consumer engagement and brand preference. How to maintain scientific consistency across APAC’s fragmented markets and high-speed social ecosystems without losing the narrative power. An open conversation on why scientific authority will be the defining factor for the winning brands in the region over the next few years. Perspectives on what works—and what breaks—when scaling scientific storytelling inside a large, global organization. 🎤 Speakers: Madhurjya (Banjo) Banerjee – Senior Global Brand Director, Oral Care at Unilever Alexandre Kobylko – COO Asia, Zorba Singapore Pierre Degousée, Pharm. D. – Head of Life Sciences Strategy Paris–Asia, Zorba Group