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In this first episode of Full Potential, I explore the rise of creative entrepreneurship. Some of the most valuable lessons I’ve learned weren’t in a boardroom or studio ... they lived between both. From tech and design to music and fashion, discover how creativity is redefining success today. Full Potential is where we explore how mindset, creativity, and strategy intersect to shape the future of meaningful work, life, and self-expression. ✦ Subscribe for more conversations on the future of culture, entrepreneurship, and our own mental wiring. Let's connect! Instagram: @saiiidasm TikTok: @saida.png Full Potential is part of 48 CREATIVE LAB ecosystem - full-service 360 agency. Web: 48creativelab.com. Instagram: @48creativelab Timestamps: 00:00 – Intro 00:34 – Who I am & my story 01:21 – Observation 1: Creativity is the foundation of problem-solving 02:47 – Observation 2: The audience is your compass 05:34 – Observation 3: The new archetype - builders who create, creators who build 07:45 – Observation 4: The changing nature of job labels 09:38 – 'Creative Enough to Become an Entrepreneur?' study 11:45 - Final thoughts Link to the 'Creative Enough to Become an Entrepreneur?' study: www.mdpi.com/716618 | Citation: Zhou, J.; Xu, X.; Li, Y.; Liu, C. Creative Enough to Become an Entrepreneur: A Multi-Wave Study of Creative Personality, Education, Entrepreneurial Identity, and Innovation. Sustainability 2020, 12, 4043. #creativeentrepreneurship #futureofwork #culturetalk #creativeeconomy #fullpotential #mindsetmatters