CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie скачать в хорошем качестве

CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie

What makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to explore the strategies that drive growth of billion dollar brands. We discuss why CFO partnerships matter, how to reappraise established brands, and why creativity, whether through celebrity campaigns or a giant Cheetos thumb, still drives results. Plus, Jane and Neil share practical lessons on making change happen inside complex organisations. Timestamps 00:00 - Intro 01:28 - What are the attributes of a successful CMO? 07:57 - Why Neil created the CMO Thrive Guide 10:32 - Surprising things about Neil’s CMO research 12:44 - How Jane approached the first 90 days at PepsiCo 16:27 - The importance of the CFO and CMO relationship 22:22 - How marketers can influence the boardroom 25:44 - Managing over 20 $1b+ brands 27:52 - Navigating the complexity of a huge portfolio 32:25 - How large brands can “Stay Up” 34:49 - Why you should reappraise brands 41:05 - The impact of celebs in advertising 44:45 - Why the Cheetos giant thumb was effective 47:51 - PepsiCo’s involvement in Women’s sport 52:41 - How to make change happen in an organisation Subscribe to the newsletter: https://newsletter.uncensoredcmo.com Subscribe to the podcast: Apple: https://podcasts.apple.com/gb/podcast... Spotify: https://open.spotify.com/show/035E3OR... Follow us: Jon on LinkedIn:   / uncensoredcmo   Jon on X: https://x.com/uncensoredcmo Instagram:   / uncensoredcmo   TikTok:   / uncensoredcmo