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What if we used visuals to inform, instead of to sell? Our mind processes an image 60.000 times faster than text. That way, we can transfer the most complex text into images. Sarah uses her talents to make the legal system more accessible. For example: she turns a complex M&A hospital document into an understandable image. what is Sarah van Hecke's goal? Becoming the most innovative legal brand strategist of her generation. With different areas of expertise, including behavioural psychology, design and law, she works together with legal teams in matters where complex information requires visualisation. As a behavioral designer Sarah contributes to redefining the legal industry from within every single day. Stretching what can and can’t be done by questioning convention. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx