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Subscribe to the newsletter to get all our updates: https://thebrolletts.beehiiv.com/link... This episode marks a turning point for The Brolletts. After an incredible two-year run, we’re officially sunsetting Arete Shades at the end of the year. If you’ve ever supported the brand, worn the shades, or followed our journey... thank you. This episode is our way of closing one chapter and opening the next. But this isn’t just a goodbye. This conversation is day zero of what we’re building next. In this episode, we sit down with Grubb Bussio, co-founder of FORWRD Pickleball. They have created the coolest bags in the sport. What starts as an interview quickly turns into a real-time consulting session, where we ask Grubb exactly how he built FORWRD, designed best-in-class bags, avoided cheap shortcuts, and built products with his community instead of behind closed doors. This episode directly shaped the direction of our next brand: a new category of baseball bag we’ll be building publicly, alongside you, throughout 2026. If you’re interested in: • How premium products are actually designed • Building a brand in public with your community • Avoiding “cheap & viral” and building something people are proud to own • What goes into creating a bag that truly lasts …this episode is for you. And be sure to check out FORWRD here: https://forwrd.co/ Subscribe to our channel here: @thebrolletts8253