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Your casino doesn’t need more promotions. It needs more meaning in the moments guests actually remember. Most regional casinos are running too many promotions—30, 40, even 50+ a month. On paper, the calendar looks impressive. On the floor, it feels chaotic. In this episode, I break down what I call “marketing with meaning”: how to move from random acts of marketing to intentional, on-brand decisions that protect your team, your budget, and your guests’ loyalty. We’ll talk about: Why a packed promo calendar is a symptom, not a strategy How to give every offer a clear job, not just a date on the board The 7 guest moments that actually decide loyalty (and how to support them) How to build a “cut list” of low-impact, high-labor promotions Why “do less, mean more” is a survival skill for regional casinos with limited budgets and staffing If you own the calendar, run the floor, or sign off on reinvestment, this episode is for you. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: https://bit.ly/3MS2pOz Join the most effective casino marketing training. https://bit.ly/3MXUe3c