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If you constantly feel behind in your business, it’s probably not because you’re lazy. It’s because you’re doing too much of the wrong stuff. Jessica Hunter explains why time is the most overlooked asset in aesthetic practices, and why working harder almost never fixes the real problem. Understanding where your time actually goes, getting comfortable with delegation, and knowing your numbers can completely change how your business grows. Listen for why perfectionism quietly keeps owners stuck, how patient experience impacts far more than reviews, and why letting go of control is often the turning point. The emotional side of being a business owner is where burnout can creep in fast. From small daily shifts that compound over time to knowing when to ask for help, Jessica shares how to build a business that works for you, not one that drains you. HOST Jessica Hunter Head of Aesthetic Consulting, Aesthetic Brokers Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success. Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges. Follow Jessica on Instagram / hunterconsulting_ Connect with Jessica on LinkedIn / jessica-hunter-mba-bkin-998a46199 About Aesthetic Appeal Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner. Learn more about Aesthetic Brokers https://www.aestheticbrokers.com/ Follow Aesthetic Brokers on Instagram / aestheticbrokers Theme music: Blinding, Cushy 00:00 – Intro 00:09 – Why time is a med spa owner’s most valuable asset 01:00 – Identifying tasks you should delegate vs. keep 01:42 – The challenge of time management for provider-owners 02:23 – When providers actually need an assistant 03:24 – Utilization benchmarks and productivity tipping points 04:09 – Why most owners struggle with financial understanding 05:02 – Hiring a financial consultant vs. tactical hires 05:58 – Letting go of the “do it all” myth 07:01 – Delegation means accepting imperfection 07:48 – When micromanagement prevents true delegation 08:37 – Why working harder isn’t the answer 09:21 – Daily actions that compound business growth 10:16 – Final advice for overwhelmed owners & how to get help