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If your brand disappeared tomorrow…would anyone notice? That question sits underneath this entire episode. Roy H. Williams explains what it actually means to be a remarkable brand — and why consistency and memory matter more than clever messaging or attention spikes. In this episode, you’ll learn: -How brands are formed in the mind -Why familiarity builds trust -Why repetition strengthens credibility -Why clever campaigns rarely endure -How reputation quietly compounds This is not about “better marketing ideas.” It’s about understanding how people remember — and why memory is the real asset. If you want to build a business that lasts longer than your latest campaign, this conversation will challenge you. If this conversation changed how you think about branding, subscribe. We release episodes that challenge surface-level marketing and dig into what actually builds long-term growth. If something in this episode hit you, comment one word: Attention or Reputation Which one are you building? Because great advertising doesn’t just get noticed. It gets remembered. FIND THIS EPISODE ON: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple Podcasts: https://podcasts.apple.com/us/podcast... All episodes: https://www.toddliles.com #BrandBuilding #MarketingStrategy #AdvertisingPsychology #BusinessGrowth #WizardOfAds #RoyHWilliams #ToddLiles