How You Measure Success Shapes Every Advertising Decision скачать в хорошем качестве

How You Measure Success Shapes Every Advertising Decision

Most businesses think their advertising problem is creative. It isn’t. It’s measurement. In this episode of Todd Liles and the Wizard of Ads, Todd and Roy explain how the way you define success quietly trains your advertising, your messaging, and your decision-making. Short-term metrics reward urgency. They encourage discounts, pressure, and tactics that feel effective but erode trust. Long-term thinking builds reputation. It creates memory, credibility, and results that compound over time. This episode breaks down how advertising drifts when metrics become the goal, why urgency feels productive but rarely lasts, and how legendary businesses think differently about success. In this episode, you’ll learn: -How measurement influences advertising decisions without you noticing -Why short-term metrics reward urgency, not trust -How long-term thinking changes what “success” actually means -Why reputation can’t be rushed or reported quickly -The hidden cost of measuring the wrong outcomes Once this distinction becomes clear, it’s almost impossible to ignore how much it affects everything downstream. Hit the subscribe button for new episodes that challenge the way you think about advertising—and help you speak straight to the heart. If something we covered sparked an idea, stirred a memory, or just made you see things differently, drop a comment below. Because great advertising doesn’t just sell—it sticks. Let’s keep creating messages worth remembering. FIND THIS EPISODE ON: Spotify: https://open.spotify.com/show/1j8pYaJ... Apple Podcasts: https://podcasts.apple.com/us/podcast... Or catch all episodes at: [https://www.toddliles.com](https://www.toddliles.com/) #WizardOfAds #ToddLiles #AdvertisingStrategy #MarketingMetrics #BrandReputation #LongTermThinking