Recast Incrementality Platform: Key tools, features, and reports скачать в хорошем качестве

Recast Incrementality Platform: Key tools, features, and reports

Join Tom Vladeck, co-founder of Recast, in this detailed walkthrough of the Recast marketing mix modeling platform. Discover how Recast empowers the world's most sophisticated brands to measure and optimize their marketing spend. In this video, Tom showcases every major feature of the platform, including the Goals Feature, Budget Optimizer, Forecaster, and more to help companies optimize their channel mix and generate reliable forecasts. You’ll learn how to set and achieve marketing goals, analyze ROI, and make data-driven decisions to manage your marketing budget effectively You’ll understand the impact of various factors like brand awareness, competitor activity, and market trends on your sales. Plus, you’ll get an exclusive look at how Recast’s advanced forecasting and optimization tools can revolutionize your marketing strategies. 🔔 Subscribe to ‪@getrecast‬ for more insights on marketing optimization and data analytics. 👉 Visit https://getrecast.com/ for more information or to book a demo. Timestamps: 00:00 - Introduction to Recast & Overview 00:55 - Setting Marketing Goals with Recast 02:00 - Understanding ROI and Sales Channels 03:00 - Deep Dive into Channel Performance 03:38 - Analyzing Organic vs Paid Marketing 04:07 - Modeling Holidays and Promotions 05:55 - The Importance of Backtests for the Accuracy and Reliability of Recast 07:13 - Future Forecasting with Recast 08:22 - Budget Optimization and Recommendations 10:42 - Setting Up and Running Recast Tags: #Recast #MediaMixModeling #MarketingOptimization #ROIAnalytics #MarketingData #DigitalMarketing #MarketingStrategy #MMM