GeoLift by Recast is Here | Platform Overview скачать в хорошем качестве

GeoLift by Recast is Here | Platform Overview

Today, we're excited to bring GeoLift by Recast to the whole world. After months of positive feedback from clients and partners, we’re opening up Recast’s incrementality testing platform as a standalone product. And we’re giving it away, completely free, for 6 months. Why? Our core goal at Recast has always been to make good causal inference methods available to more marketers. GeoLift by Recast does this with a simple, yet powerful platform for designing and analyzing geographic-based lift tests. Here are some of the things you can do with it: Design clear, rigorous incrementality tests in less than 15 minutes Measure the incremental impact of online and offline media channels Run unlimited tests - no PhD’s or complex setups required GeoLift by Recast meets the same standards of statistical rigor you’ll find with any Recast product and you can read more about the methodology in our extensive documentation. Try GeoLift by Recast: getrecast.com/geolift Timestamps: 00:00 Intro 01:13 Using GeoLift by Recast 01:45 How to analyze an experiment 07:00 How to design an experiment