E12: Rewriting the Value Story: Simon on Why Community Colleges Deserve a First Look скачать в хорошем качестве

E12: Rewriting the Value Story: Simon on Why Community Colleges Deserve a First Look

E12: Rewriting the Value Story: Simon on Why Community Colleges Deserve a First Look In this episode of Higher Thinking on Higher Ed, Sharlyn Carrington sits down with Simon Ring, National Director of Institutional Advancement at Rio Salado College, one of the nation’s most innovative online-first community colleges. Simon shares how Rio Salado is redefining what it means to deliver quality, affordable education, and why community colleges may hold the key to the future of higher education. From tackling stigma and shifting student perceptions, to leveraging AI for student support and storytelling, this conversation dives into the practical challenges and powerful opportunities facing the sector today. Key Episode Insights: Community colleges have a marketing problem, not a value problem. Despite offering high-quality education at a fraction of the cost, they’re still seen as a fallback option rather than a first choice. Brand matters, even on a budget. Rio Salado’s "Moments Campaign" achieved a 21% lift in brand awareness with modest resources—proof that strategic storytelling works. AI isn’t just hype. From onboarding videos to operational workflows, Simon's team is using AI to create efficiencies and expand capacity without major budget increases. community colleges, higher ed value, college choice, student recruitment, enrollment strategy, education marketing, college planning, academic opportunities, college awareness, student engagement, campus strategy, higher education leadership, community college growth, admissions strategy, student success, education innovation, college programs, recruitment tips, future students, access to college, education reform, college visibility, enrollment optimization, higher ed strategy, college experience, academic planning #CommunityColleges #HigherEdValue #CollegeChoice #StudentRecruitment #EnrollmentStrategy #EducationMarketing #CollegePlanning #AcademicOpportunities #CollegeAwareness #StudentEngagement #CampusStrategy #HigherEducationLeadership #CommunityCollegeGrowth #AdmissionsStrategy #StudentSuccess #EducationInnovation #CollegePrograms #RecruitmentTips #FutureStudents #AccessToCollege #EducationReform #CollegeVisibility #EnrollmentOptimization #HigherEdStrategy #CollegeExperience #academicplanning E12: Rewriting the Value Story: Simon on Why Community Colleges Deserve a First Look