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What if the secret to a thriving real estate brokerage wasn't more deals, but treating your agents like your most important clients? Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, joins Sam Sells to break down the people-first leadership model that's transforming her organization from the inside out. Kevelyn shares how prioritizing agent well-being over shareholder profits has led to stronger performance, better client outcomes, and a culture that top agents don't want to leave. She also gets real about what happens when trust breaks down — toxic environments, rapid turnover, and broken teams. Plus, they dive into AI's growing role in real estate, from generating listing descriptions to streamlining reports, and why human critical thinking still can't be replaced. 🔑 What You'll Learn: Why treating agents as your primary clients transforms performance How trust is built (and destroyed) during acquisitions and transitions The toxic consequences of compromised trust in a brokerage How AI is changing real estate — from skepticism to daily use Where AI still makes mistakes and why human oversight is critical Why company culture should prioritize people over profits A proposed system for connecting people with grants and resources ⏱️ Chapters: 0:00 – Intro 0:45 – Meet Kevelyn Guzman: Regional VP at Coldwell Banker Warburg 2:30 – Kevelyn's Journey to the Top of New York Real Estate 4:30 – Why Agents Should Be Your First Client, Not Your Last 7:00 – Building a People-First Culture in a Profit-Driven Industry 9:30 – How Trust Makes or Breaks a Brokerage 11:30 – Surviving Acquisitions Without Losing Your Best People 13:30 – What Happens When Trust Is Broken — Toxic Culture & Turnover 15:30 – AI in Real Estate: From Skepticism to Game-Changer 18:00 – Where AI Helps (And Where It Still Fails) 20:00 – Why Human Oversight Still Matters in the Age of AI 21:30 – Putting Employee Well-Being Over Shareholder Interests 23:30 – Collaboration on Grants & Resources for Those in Need 25:00 – Final Thoughts & Where to Find Kevelyn 🔗 Connect with Kevelyn Guzman: / kevelynguzman LinkedIn: / kevelyn-g-055676b 🔗 Connect with Sam Sells: LinkedIn: / samuelsells Instagram: instagram.com/thedisruptivecapitalists Website: https://grantauthority.org | https://impactgrowthcap.com | https://brightstead.com | 🔗 Follow The Disruptive Capitalists: Apple: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/1I5tdqJ... YouTube: / @disruptivecapitalists Amazon: https://www.amazon.com/dp/B0BDW71563?... Pandora: https://www.pandora.com/podcast/the-d... 💬 Should brokerages prioritize agents or shareholders? Drop your take below 👇 #RealEstateLeadership #ColdwellBanker #AgentRetention #RealEstateCulture #AIRealEstate #DisruptiveCapitalists #PeopleFirst #BrokerageManagement #trustinbusiness Disclaimer: The views and opinions expressed in this podcast are those of the hosts and guests. The content is for informational and entertainment purposes only and should not be taken as professional advice. Listeners should seek legal or professional advice before making any decisions based on the discussions in this podcast.