5 KPIs Every Business Needs to Know for Fast Growth | EP 5 скачать в хорошем качестве

5 KPIs Every Business Needs to Know for Fast Growth | EP 5

🔥Want to know if your marketing is actually paying off, use my 5 KPI tracker from EP 5 and check it this week 👉https://www.skool.com/theconversioncl... If you don’t know your numbers, you don’t know your business, and this episode is all about fixing that. I walk through 5 key performance indicators (KPIs) I use to check business performance and whether your marketing strategies are actually driving growth. We start with Customer Acquisition Cost (CAC) and why it’s not just ad spend, then move into gross profit and profit margin basics using cost of goods sold. After that, I break down lifetime gross profit, CAC vs LTV, and finish with CAGR so you can understand revenue growth over time. If you’re a business owner running Google Ads, investing in SEO, or trying to improve conversion rate and cash flow, these financial KPIs give you the key metric view you need to make better decisions and protect return on investment. ⏩ Skip to Section 00:00 If you don’t know your numbers, you don’t know your business 00:02 The 5 KPIs overview 00:29 KPI #1 Customer Acquisition Cost (CAC) 02:38 KPI #2 Gross Profit 04:14 KPI #3 Lifetime Gross Profit 06:08 KPI #4 CAC vs LTV 09:38 KPI #5 Compound Annual Growth Rate (CAGR) 12:29 Recap of all 5 KPIs 13:54 Wrap up and next episode tease 📺More videos from The Conversion Clinic 7 Signs Your Marketing Strategy Needs an Overhaul ASAP:    • 7 Signs Your Marketing Strategy Needs an O...   Why Bad Hosting Is Costing You $1,000s in Sales (3 Metrics That Prove It):    • Why Bad Hosting Is Costing You $1,000s in ...   What Are Sitelinks in Google Ads? (Increase CTR by 20%):    • What Are Sitelinks in Google Ads? (Increas...   📚 Related resources 4 Digital Marketing KPIs to Measure in 2025 — Stop Murdering Money on Vanity Metrics: https://josiahroche.co/blog/best-digi... What is CPA in Digital Marketing? 7 Easy Examples, No BS: https://josiahroche.co/blog/what-is-c... The Complete Guide to Website Conversion Rates in 2025: https://josiahroche.co/blog/average-w... ❓FAQs Q1 What are KPIs, in plain English? KPIs are the few numbers I track to understand business performance without guessing. A key performance indicator should help you make a decision, not just look nice in a dashboard. Q2 Which KPIs matter most for fast business growth? I focus on CAC, gross profit, lifetime gross profit, CAC vs LTV, and CAGR. Together, they show if you can afford to grow and whether revenue growth is actually healthy. Q3 How do I calculate CAC the right way? Add up all sales and marketing costs, then divide by new customers. Include ad spend, tools, follow-up software, sales time, and any agency costs, or your cash flow will lie to you. Q4 What’s the difference between gross profit and profit margin? Gross profit is what’s left after cost of goods sold. Profit margin is that gross profit as a percentage, which shows how tight or healthy the model is. Q5 Why do I prefer lifetime gross profit over basic LTV? Because it accounts for the cost to serve customers, not just revenue. It’s one of the most useful financial KPIs for knowing what you can actually afford to spend. Q6 What’s a healthy CAC vs LTV ratio? As a rough rule, LTV should be at least 3x CAC, often 3 to 4x. The right target depends on your profit margin and how quickly you get paid. Q7 How does this tie back to Google Ads and SEO? Ads and SEO can bring leads, but the key metric is profit. I watch CAC, conversion rate, and lifetime gross profit so I don’t scale campaigns that look good but lose money. Q8 What should I do if CAC goes up but sales stay the same? Check tracking first, then look at conversion rate and lead quality. After that, audit costs like tools and sales follow-up, because CAC is rarely “just the ad spend”. Q9 How do I calculate CAGR without overthinking it? Use (Ending ÷ Starting)^(1 ÷ years) − 1. It’s the cleanest way to see steady business growth over time without getting distracted by random spikes. Q10 What’s the biggest KPI mistake you see in every business? Tracking too many metrics and missing the ones that affect profit margin and cash flow. I’d rather track 5 KPIs weekly than 50 numbers once a month. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic:    / @theconversionclinic   🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn --   / josiahroche   ☑ Instagram --   / josiahroche.co   ☑ Podcast -- https://open.spotify.com/show/2S4f67H... ☑ TikTok --   / jrrmarketing   #googleads #grossprofit #profitmargin #kpi #theconversionclinic