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Great Clips shares how they drive local visibility, manage reputation, and grow customer traffic using Yext. What does it take to stay visible across thousands of locations while keeping the customer experience consistent? In this conversation, Great Clips shares how they think about local visibility, digital experience, and brand consistency across their franchise network — and how Yext helps power that connection between corporate, franchisees, and customers. From accurate business information to real-time updates and centralized reputation management, Yext helps Great Clips ensure customers can always find what they need and walk through the door. At the end of the day, technology doesn’t deliver the haircut, but it delivers the customer. Chapters 00:08 — Why local visibility matters for every salon 00:46 — How digital transformation changed the business 01:31 — The role of Yext in powering salon pages and data 02:10 — Managing reputation and reviews at scale 02:49 — Connecting corporate, franchises, and customers 03:14 — Why Great Clips partners with Yext 03:45 — How customers search and find local salons 04:23 — The importance of customer communication and experience 05:00 — Turning customers into repeat visitors 05:30 — Centralized review strategy and brand control 06:00 — Growth strategy: reaching new and existing customers 06:45 — AI, speed, and the future of discovery 07:25 — Why Great Clips continues to invest in Yext 🔗 Learn more: www.yext.com #LocalSEO #BrandVisibility #FranchiseMarketing #CustomerExperience #Yext