Why Your Brand Isn’t Showing Up in AI Search (Fix This) скачать в хорошем качестве

Why Your Brand Isn’t Showing Up in AI Search (Fix This)

AI search is changing how brands get discovered — and local pages are the fastest way to win. In this session, Amanda Schifino (Yext Pages), Melissa Todisco (Product Marketing), and Adam Abernathy (Yext Research) break down why structured local pages are critical for showing up in AI-generated answers — and how brands can scale them efficiently. You’ll learn: • Why AI search favors structured, renderable content • How branded vs. unbranded queries change citation sources • What our 6.8M citation study reveals about visibility • How to benchmark performance against local competitors • Technical best practices (JSON-LD, schema, Lighthouse checks) • Why homepage-only strategies fail in AI search • How to scale intent pages without heavy IT lift ⏱ Chapters 01:14 — Welcome & session overview 02:36 — How AI is changing discovery (answers vs. blue links) 04:26 — Why machines now decide the answer 06:48 — Designing websites for AI: structure over style 09:05 — Why local pages accelerate AI visibility 11:14 — Measuring AI visibility & benchmarking competitors 13:45 — Scaling intent pages for products and services 15:09 — Why homepages aren’t enough (extractable, structured content) 18:45 — Barriers to scaling local pages (process & IT) 19:00 — Live Q&A: AI citations, structured data, rendering, authenticity & next steps Want to improve your AI visibility? Request a demo of Yext Pages: www.yext.com/pages-demo Explore AI citation research: www.yext.com/research #AISearch #LocalSEO #YextPages #DigitalVisibility #BrandDiscovery #SearchStrategy