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Fundraising in January 2026 feels upside down - and Doug Landis (sales productivity + GTM legend, former Emergence Capital investor) breaks down why founders are feeling whiplash right now. In this episode of #StartupsUnedited, we get into: Why the “AI revolution” narrative is overhyped - and what’s actually new The stat that surprised me: “85% of the tech stack is still SaaS” Why investors aren’t “making money” right now (and how that changes fundraising behavior) The new traction expectations: what it takes to raise seed vs. Series A in 2026 Why “LLM wrappers” don’t hold up (and what happened to Jasper as the cautionary tale) What becomes the real moat: brand, trust, and a provocative POV Community-led growth reality check: dinners over Slack groups The underrated growth lever: partner-led distribution (including individuals with clout) Why “outbound is advertising” now - and what to send when you’re not begging for meetings Doug also shares tactical advice for founders and GTM teams building in 2026: define your anchors, speak your buyer’s language, and show up more prepared than your prospects expect - because they’re researching you harder than ever. Follow Doug + check out StoryPath: StoryPath Chapters (rough): 0:00 Fundraising + the AI reality check 3:00 “85% of the stack is still SaaS” 4:40 The new seed / Series A bar 10:00 Moats: brand, trust, distribution 13:30 Community that actually drives pipeline 19:30 Partners as a GTM engine (individuals + rev share) 27:20 Modern B2B marketing mix in 2026 30:40 Outbound as advertising + the new buyer behavior #StartupsUnedited #B2B #Fundraising #GTM #Sales #Marketing #AI #Startups #Founder #Revenue Follow me on Linkedin: / startupjorge Follow me on Twitter: / startupjorge