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What is brand positioning?

Whether you're getting into brand strategy or you're a business wanted to establish an effective position in your market, let's outline what brand positioning is and how to keep it simple & effective. Doctor Frank is not diagnosing and prescribing a solution this week, but giving a perspective on the following brand-related question from Taylor in the USA: “I’m getting into brand strategy and want to know more about positioning. Is it just posturing against a competitor to be the better choice, or is it more and how do you develop an effective positioning strategy?” In the episode, a reference is made to a talk given by marketing professor, Mark Ritson. To watch this video series, visit the following link that has been timestamped to the story I reference about Swiss watch brand, Hublot:    • Marketing Deconstructed - Brand Management...   ------------------------------------------------------------- DOCTOR BRANDING PODCAST - EP22 You can also subscribe to the podcast in the following places: Spotify: https://open.spotify.com/show/0OrDuN5... Apple podcasts: https://podcasts.apple.com/au/podcast... And please take a piece of brand candy, my free resource guide to do better branding that you can get by subscribing for free on Substack: gdayfrank.com/candy