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Building an effective S&OP process starts with understanding both sides of demand, yet many organizations plan based only on what they believe they can deliver. While operational constraints matter, focusing on constrained demand alone can hide growth opportunities and limit strategic decision-making. In this video of our Demand Planning in S&OP series, Doug explains why S&OP requires two demand plans—unconstrained and constrained—and how viewing them together creates clarity, accountability, and better decisions. You’ll learn: • The difference between unconstrained and constrained demand • How unconstrained demand should inform bookings and shipment plans • Where backlog comes from and why it matters in S&OP • How executives use both views of demand to set priorities and make trade-offs Want clarity on how well your S&OP process supports demand planning and decision-making? Take the Clarity Compass to get a personalized report and next steps: http://bit.ly/3VVTTiL DBM helps executive teams manage demand and supply with clarity through a proven S&OP process. Learn more at http://dbmsys.com #SOP #demandplanning #salesandoperationsplanning #operationsplanning #supplychain #businessplanning #executivemanagement