Good People, Bad Systems: The Cost of Not Questioning the Brief скачать в хорошем качестве

Good People, Bad Systems: The Cost of Not Questioning the Brief

Becky Holland is the Founder & CEO of BH&P, a B Corp–certified behaviour change agency, and a long-time insider of the advertising industry. In this clip, Becky reflects on a quiet but pervasive problem in business: how smart, well-intentioned people can end up doing real damage simply by playing their role inside flawed systems. She shares her own experience of using creative brilliance to sell things that looked successful on paper—but didn’t make the world any better. Her argument is deceptively simple and deeply uncomfortable: the real risk isn’t bad actors, it’s unquestioned briefs. Becky makes the case for redirecting creativity and strategic rigour toward behaviour change, even when it’s harder, slower, and less immediately profitable. Purpose, she argues, isn’t a luxury add-on—it’s the only sustainable path forward. Watch if you’ve ever wondered whether “just doing your job” is really enough. #Leadership #Sustainability #EthicsInBusiness #ResponsibleLeadership #PurposeDriven #Greenwashing