Understanding Google Analytics скачать в хорошем качестве

Understanding Google Analytics

What is Google Analytics? "It's a service offered by Google that generates detailed statistics about a website's traffic and traffic sources. " -wiki Why Google Analytics? It's free. "GA shows you the full customer picture across ads and videos, website and social tools, tablets, and smartphones. That makes it easier to serve your current customers and win new ones." - GA GA Features: Offers most relevant reporting to help understand your website & how it's performing. From: Real-time reporting -- you can see if a particular ad, fb status or tweet is working for you that day Advertising reports -- you can use them for search display, social, and email to view conversion rates In-page analytics --allows you to see how users are interacting on your website. Event Tracking -- measures activities like downloads, video plays, mobile ad clicks, gadgets, and embedded elements Site-Speed Analysis -- it shows you load times across your site, so you fix slow pages to improve your search rank. Lots of other tools use GA to pull data for their reports. It's easy to install, all you need to do is add javascript to your HTML code. You can create your own dashboard based off the data, which are most interesting to you, aka a personalized dashboard for you to see, when you are logged in. This will help you see your business' most important performance indicators. We create a dashboard for each of our clients based off the following metrics: Visits: this number is determined by when a user visits your site, within a given timeframe. Sometimes a single visitor can make multiple visits. Unique Visitors: it's a metric that determines how many users viewed or interacted with your website within a specific date range. Pageviews: the total number of pages viewed Pages/Visit: it's the average number of pages a visitor views Average Visit Duration: it 's the average time visitors are on your website Bounce Rate: is defined as a single interaction with your website followed by an exit Reasons for bounce rates: clicking on a link to a page that leads to a different website clicking the "back" button to leave the website intentionally or accidentally closing the tab or window of the website % of New Visits: percentage of new visits to your website Visit by City: this represents where visitors are coming from, when visiting your website Visits by Traffic Type: the type of traffic your website is getting, whether through organic, direct, referral or email marketing. Pageviews/Unique Pageviews: Most viewed pages on your website. Follow CarCareCONNECT on Twitter, @CarCareCONNECT, and like our Facebook Page, just search CarCareCONNECT Automotive Website Solution. View the complete NAPA CarCareCONNECT Digital Hangout Series on the NAPA AutoCare Member's Site! Go to: www.napaautocare.com