Social Media for Auto Repair Businesses скачать в хорошем качестве

Social Media for Auto Repair Businesses

Social media has a lot of uses outside of our personal lives. Big brands are heavily invested in social media, because it's a good way to drive and track brand loyalty- and now, is a great way to spend their advertising budget. But for small businesses, social media is a unique opportunity to drive customer loyalty and strengthen your overall online presence. Moving into the online sphere can seem really daunting, especially if you have limited previous experience with computers or the internet. But establishing your shop's presence online doesn't have to be scary, or even difficult. All it requires is a little of your time to stop and explore, and of course, this handy video. So let's get started! At CarCareCONNECT we recommend 2 social media networks for auto shops: Facebook Google Plus If you haven't been living under a rock for the past ten years, you've probably heard of Facebook, you might even have a Facebook for yourself or your shop! Facebook is great for small businesses because it has the personal feel of face-to-face interactions at the shop in an online interface. Facebook allows you to be personal and to interact with your customers in ways that are both fun and authentic. You can also customize your Facebook for business page a lot- include maps and directions to your location, let customers write reviews, book appointments and more. You can also run promotions and contests straight from your page. It's a very versatile social network, and has more than enough features for small businesses to maximize. The number one complaint we get about Facebook at CarCareCONNECT is that someone set up a Facebook page and forgot about it. And once they realized they needed it, they had no idea how to log back in. It's very very difficult, almost impossible, to recover a Facebook page if you don't know the email address you used to set it up with. You need to make sure that, going forward, you store your email, passwords and log in information securely and some place where you won't you can find it again if you need it. After you've got your page set up with the essential details and some photos, it's time to start posting and letting people know you've got a new page. There's a lot to learn here, so we'll go into it in another session. Let's move on to Google+ Google+ is an up and coming social network, but it's going to be very important in the future for local businesses. If you've set up your Google Places for business page recently, you might already have a Google+ page. If not, go ahead and set one up after you create your Google account and verify your business. Google+ has a similar layout to Facebook with the photos at the top and the posts below. Set it up similarly to Facebook, and don't forget the key business details like your contact info. Since this network was started by Google, it has some important SEO implications. Don't skimp on the business details you provide, and be sure to link to your shop's website to your new plus page. Being detailed and keeping your info up to date will help improve strengthen your SEO compatibility with the world's largest search engine. Follow CarCareCONNECT on Twitter, @CarCareCONNECT, and like our Facebook Page, just search CarCareCONNECT Automotive Website Solution. View the complete NAPA CarCareCONNECT Digital Hangout Series on the NAPA AutoCare Member's Site! Go to: www.napaautocare.com