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📣 Discover how to work with me: https://mythmkr.com A surprising experiment reveals why marketing frameworks might be harming creative professionals more than helping them. Through real conversations with video creators, I discovered something unexpected: those focusing purely on their craft and vision actually delivered more value than those following modern marketing playbooks. When artists try to sound like marketers, they lose their most powerful asset: their artistic vision. Here's what happens when craft meets marketing - and why you might want to throw away the sales scripts. In this video: The surprising price difference between marketing-focused vs. craft-focused professionals Why better artists often charge less (and why that's a problem) How to sell your work without losing your artistic soul The power of showing vision instead of "value stacking" Why marketing frameworks can damage creative businesses 📣 About Matteo: After working in corporate at Warner Bros. and consulting for companies like Netflix, Matteo discovered something crucial: true leadership power comes from within, not from frameworks or best practices. Today, he coaches founders to become so vulnerable they become invulnerable, helping them turn chaos into opportunity. 🔗 Connect with Matteo: LinkedIn: / matteocassese Newsletter: https://fbbr.co/news