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Buying a home can feel overwhelming, especially if you don’t have someone in your corner guiding you through the process. In this episode of Educating Homebuyers, Brady sits down with Des Moines mortgage lender Luis Solis to talk about how he built his personal brand “Loans with Luis” and why relationships and culture are the foundation of a great mortgage experience. Luis shares how he entered the mortgage industry with no prior real estate background, what he learned navigating one of the most challenging housing markets in recent history, and how focusing on people instead of transactions helped him build a growing business. They also discuss the culture inside Key Mortgage Group, the transition to Atlantic Coast Mortgage, and how technology, communication, and teamwork help create a better experience for homebuyers and real estate partners. If you're thinking about buying a home, working in real estate, or simply curious how the mortgage process works, this episode offers valuable insight from professionals who live it every day. Follow Luis Solis Instagram / _loanswithluis Be sure to follow Luis for mortgage tips, social media content, and behind-the-scenes looks at the homebuying process. Connect with Brady Apply for a mortgage https://teambhaye.com Follow Brady Instagram: / bradyhaye YouTube: / @bradyhaye ⏱️ YouTube Chapters 0:00 Intro 0:33 Meet Luis Solis 2:04 How Luis Got Into the Mortgage Industry 4:23 Starting a Mortgage Career in a Tough Market 6:06 Controlling What You Can in Real Estate 7:29 Creating a Better Client Experience 9:28 The Culture Inside Key Mortgage Group 11:55 Transition to Atlantic Coast Mortgage 16:15 Technology and Systems in the Mortgage Process 17:32 How Luis Built “Loans with Luis” on Social Media 20:32 Why Most Mortgage Content Doesn’t Work 23:21 The Right Way to Create Real Estate Content 26:06 Sharing Client Stories vs Just Sold Posts 28:29 Why Relationships Matter in Mortgage Lending 29:24 Final Thoughts