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Inventory is back. And for many dealers, that means aging units, rising flooring costs, shrinking margins, and sales teams avoiding the hard stuff. At AIMExpo’s Dealer Excellence Stage, I joined Tom O’Connor (MotoMate123) and Brian Tierney (Lightspeed DMS) to break down: How to move aging inventory without racing to the bottom Why CRM utilization is still broken in most stores The real cost of holding inventory (new + used) Markdown strategies dealers avoid (but need) Why used inventory drives new sales opportunities Lead response time failures killing conversions How AI + data extraction changes inventory marketing Why daily standup meetings are non-negotiable OEM incentives: proactive vs reactive strategy If you’re sitting on more inventory than you had 18 months ago — this is required listening. 🎯 Key Takeaways for Dealers: ✔ Daily inventory standup meetings ✔ Tight CRM process + accountability ✔ 30/60/90 markdown buckets ✔ Used inventory acquisition strategy ✔ Sub-5-minute lead response time ✔ Sales manager one-on-ones daily ✔ Inventory-based marketing, not generic ads 👥 Panelists: Jacob Berry – Co-Founder & VP, MotoHunt Tom O’Connor – President, MotoMate123 Brian Tierney – Sales Engineer, Lightspeed DMS Moderator: Greg Jones – MPN 📌 YouTube Chapters 00:00 Intro – Inventory Is Back 03:45 CRM Utilization Failures 07:30 Daily Inventory Standups 11:10 Sales Team Avoiding Aged Units 15:20 Data Visibility & Reporting 19:00 Real Cost of Holding Inventory 23:30 Markdown Strategies Dealers Avoid 29:10 Marketing Aging Inventory 33:45 Lead Response Time Failures 38:20 Video Responses to Leads 43:15 OEM Incentives & Communication Gaps 47:30 Used Inventory Acquisition Strategy 55:10 Service-to-Sales Conversions 59:00 What Separates Winning Dealers We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Connect with Our Host Jacob: LinkedIn: / jacob-b-berry Follow the Fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com