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Want to scale your law firm profitably without burning out? In this episode, Kevin Daisey sits down with Brooke Lively—former fractional CFO and now EOS Implementer for law firms—to break down how attorneys can stop “running a practice” and start running a real business. Brooke shares how analyzing client data revealed a powerful pattern: firms that executed consistently—especially those running on EOS (Entrepreneurial Operating System)—achieved dramatically better results. They dive into the six key components of EOS—Vision, People, Data, Issues, Process, and Traction—and how each one directly impacts law firm growth, profitability, hiring, and leadership. Brooke explains why most firms struggle with focus, how to eliminate the “deli line” of employees waiting for the owner’s answers, and why having the right people in the right seats changes everything. If you’re tired of chaos, constant firefighting, or making decisions based on gut instinct, this conversation will give you a proven framework to create structure, accountability, and sustainable growth inside your firm. Chapters: 00:32 – Meet Brooke Lively & The EOS Journey 02:03 – From Law Firm Insider to Fractional CFO 03:30 – The 3 Buckets of Law Firm Clients (Execution vs. Excuses) 04:25 – Why EOS Became the #1 Referral 06:02 – Scaling Law: Making EOS Work for Attorneys 09:42 – The Power of Focus (Laser vs. Sunlight Analogy) 11:31 – 90-Day Rocks & Quarterly Execution 12:46 – The Six Key EOS Components Explained 15:11 – Solving Root Problems vs. Treating Symptoms 17:01 – Building a Firm That Doesn’t Depend on the Owner 20:26 – Core Values: Hiring, Firing & Culture Protection 23:28 – The $150K Hiring Mistake Law Firms Make 25:16 – Self-Implementing EOS vs. Hiring an Implementer 27:34 – Getting Ripped Apart on Core Values 32:27 – Why Scaling Law Is Different for Attorneys 34:02 – John Morgan’s EOS Endorsement Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we’re a fit: https://thisisarray.com/the-managing-... ---- Stop wasting money on the agencies that can’t get it done. We provide expert strategies and services to help law firms reach their goals. Learn more at https://ArrayDigital.com iTunes https://podcasts.apple.com/us/podcast... Spotify https://open.spotify.com/show/2TzP5nO... Follow us on social! / array.digital https://x.com/ThisIsArray / managingpartnerspod / arraydigital Call us for a FREE digital marketing review: 757-333-3021 SUBSCRIBE for marketing advice and The Managing Partners Podcast