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Dr. Jordan Feigenbaum and Dr. Austin Baraki discuss the landmark 2025 San Francisco lawsuit against Big Food. Are Ultra-Processed Foods (UPFs) a "public nuisance" designed like tobacco? By manipulating "Bliss Points" and dismantling the natural food matrix, these companies have created an environment where healthy choices are the path of highest resistance. Understanding the shift from personal responsibility to environmental accountability is the first step in reclaiming your health. Timestamps 00:00 - The San Francisco Lawsuit vs. Big Food 01:46 - Legal Shift: Personal Choice vs. Public Nuisance 08:02 - Probabilistic Automaticity: Why Environment Wins 13:40 - The 500-Calorie Shift: The Rise of Energy Toxicity 16:11 - The Tobacco Playbook & The Bliss Point 22:33 - The Potato Continuum & The Food Matrix 28:09 - Yale Food Addiction Scale (YFAS) Data 33:48 - The BMJ Umbrella Review on UPF Risks 52:35 - Practical Strategy: Playing Offense at Home Key Points The Public Nuisance Shift: Why legal strategy is moving away from "individual choice" toward holding corporations accountable for creating a toxic health environment. Probabilistic Automaticity: Human willpower hasn't decreased since the 1970s; instead, the probability of making a "bad" choice has been engineered to increase through environmental cues. The Bliss Point: How food scientists precisely calibrate salt, sugar, and fat to create a transient "nirvana" that mutes the brain's satiety signals. The Potato Continuum: A framework for understanding how processing transforms a simple, satiating food into an energy-dense, hyper-palatable "drug." Food Addiction Data: Why 14% of adults meeting the Yale Food Addiction Scale criteria suggests a systemic design flaw in our food supply, not a character flaw in the consumer. The Tobacco Playbook: The historical link between cigarette manufacturers buying food companies and the subsequent optimization of addictive "mouthfeel" and delivery systems. Support the Show & Get Faster: Barbell Medicine Plus: Get early, ad-free access and exclusive bonus content: https://barbellmedicine.supercast.com/ Training Templates: Not sure where to start? Take our Quiz: https://www.barbellmedicine.com/templ... Apparel & Supplements: Support the brand here: https://www.barbellmedicine.com/suppl...