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Your marketing is what's meant to drive leads to your door, but that doesn't mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need. Not all of your content needs to relate back to a service you offer or reference a product you sell. Creating videos or other content that show a more human side to yourself or your brand can help your audience connect with what it is you offer. Consumers are smarter than ever, and they can spot a veiled sales pitch a mile away. Providing them with the relief of something that's just meant to entertain, inform or evoke an emotion can mean major points for your business or brand. How can you accomplish this? Shoot a video that shows a bit more about you; what obstacles you’ve overcome, a look into your life outside work or another passion you have besides your business. I’m providing you with an example of what I mean in this week’s Think Tank with a video I shot during a trip taken with my wife, Christy, this passed winter in… ICELAND! Let me know what you think in the comments below! - As always, thanks for watching! I hope my content is keeping you entertained. Did you know I post EVERY week? Be sure to subscribe and keep checking in to stay up to date on my latest videos! By the way, if you’re wishing I’d cover a certain topic- just tell me! I’d love to hear what it is YOU want to see. Comment your ideas below and I’ll be sure to get back to you! _ Follow Me Online Here: _ Facebook: / potratz Instagram: / paulpotratz Agency Instagram: / potratz LinkedIn: / paulpotratz Agency LinkedIn: / potr. . Twitter: / paulpotratz Agency Twitter: / potratz Podcast: http://www.paulpotratz.com/podcasts