Clients. Traffic. Revenue. | Molly Lopez | Genius Talk Podcast | Atul Raj скачать в хорошем качестве

Clients. Traffic. Revenue. | Molly Lopez | Genius Talk Podcast | Atul Raj

In this episode of the genius Talk Podcast, host Atul Raj welcomes Molly Lopez, founder and CEO of Sparo, a boutique digital marketing agency based in Miami. Molly shares her journey into digital marketing, starting from her education in marketing and her early experiences at a marketing agency. She emphasizes the importance of agency experience for newcomers in the industry, as it exposes them to various marketing services and client types. After feeling burnt out from working long hours at her previous job, Molly decided to start her own agency to have complete ownership over her work and the potential rewards that come with it. Takeaways: -Sparo focuses on social media, paid media, and email marketing services. -They work with a variety of industries including legal, medical, and nonprofit. -Innovative list building strategies involve AI and data scraping. -AI is revolutionizing data gathering and list building in marketing. -Sleep and self-care are crucial for maintaining performance. Chapters: 00:00-Introduction to Molly Lopez and Sparrow 01:37-Molly's Journey into Digital Marketing 04:08-Core Services Offered by Sparrow 05:33-Target Industries for Sparrow's Services 07:48-Innovative List Building Strategies 11:29-Success Stories and Impactful Campaigns 13:25-Future Marketing Trends and SEO Insights 15:16-Maintaining Balance as a Founder 16:10-Connecting with Molly Lopez Connect with Molly Lopez: www.linkedin.com/in/mollykatherinelopez