Minimum Viable Employer Brand: How Much Is Enough To Make a Difference? скачать в хорошем качестве

Minimum Viable Employer Brand: How Much Is Enough To Make a Difference?

Most companies are being asked to do more with less while running at 110% capacity. When they consider employer branding, they encounter six-figure price tags that seem impossible to justify. But the real issue isn't cost—it's that companies are already doing employer branding through job postings, career sites, LinkedIn content, and every candidate interaction. The question isn't "Should I get employer branding?" but "What's the least I can do to make my existing employer brand effective?" The answer lies in creating a *Minimal Viable Employer Brand* using the product management concept of building the smallest version that still achieves the goal. Instead of expensive EVP projects with comprehensive strategies, focus on one core principle: **isolation and amplification**. Every company can list 100 reasons why they're great, but 99% of those reasons are identical to competitors. The key is isolating what makes you genuinely different—the thing only you can claim—and amplifying it across everything you already do. Like Volvo focusing solely on safety or Nike emphasizing athleticism, successful differentiation comes from choosing one distinctive value and proving it consistently. This creates desire because candidates can clearly see why they'd choose you over alternatives. This approach costs nothing extra since you're already creating content and communicating with candidates. Strategy replaces spending—you just need to focus your existing efforts on the one thing that makes you unique rather than trying to be everything to everyone. Recorded live from the 2023 CandE Awards Virtual Conference. Thanks to Talent Board and Kevin Grossman for inviting me to speak. +++++++ Make the talent you want, want to work for you! Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often. These are clear business outcomes. Employer branding isn't something that only big companies can take advantage of. Companies with fewer than 1,000 employees see the biggest impact when they get serious about their brand. And the best part is, with a little guidance, your head of TA, your senior recruiters, your HRBPs can build a useful and effective employer brand with confidence. 🔬 Learn more at: http://employerbrandlabs.com Brought to you by James Ellis, Employer Brand Nerd 🇱 LinkedIn profile:   / thewarfortalent   📨 Subscribe to Employer Brand Headlines newsletter and get smarter about employer branding for free: https://employerbrandheadlines.com/