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Justin Michael has spent 20 years in sales, written seven books in three years, and trained hundreds of sellers. His new book, The Frame, is a departure from his previous technical work—it's about the psychology of high-pressure moments and how to maintain composure when microseconds count. This conversation unpacks what "frame" actually means: the confidence, authenticity, and presence you bring into a room (or a Zoom call) before you even speak. Justin breaks down why gravitas matters more than tactics, how to recover when you're bombing a pitch, and why the internal work is what actually shifts your income ceiling. We talk about: Why this book isn't like his previous technical manuals The 10 Laws of Frame (from non-neediness to frame recovery) Why most people can't break their income ceiling (even with all the courses and tactics) The difference between high frame and low frame (and why money isn't the signal) Social aikido: When to let someone else be "right" to maintain control Why silence after an offer raises close rates The identity shift required to become a seven-figure earner Why the problem is within, not in your external tactics If you've ever felt the oxygen leave the room during a pitch, frozen in a high-stakes moment, or wondered why your confidence doesn't match your competence, this conversation is worth your time. Get Justin's Book: 📖 The Frame by Justin Michael & Jonny Staker https://www.amazon.com/Frame-Unspoken... Connect with Justin Michael: / michaeljustin