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Are you treating sales like a craft—or just following a script? In this conversation, Krysten Conner breaks down how to approach sales with skill, curiosity, and intention. Learn her proven EMT Framework—Excavate Pain, Match Urgency, Teach to Buy—and discover how to conduct powerful discovery conversations that lead to real results. What You’ll Learn: • Why discovery is the selling (and how most reps get it wrong) • How to ask better discovery questions that unlock deeper insights • Krysten’s “Menu of Pain” for starting conversations that convert • How to gauge a prospect’s urgency without sounding pushy • Why teaching prospects how to buy is key to closing complex deals If you’re looking to sharpen your sales skills, deepen client relationships, and navigate high-stakes conversations with confidence, this is the guide you’ve been waiting for. 💡 About Krysten Conner: Krysten is a seasoned sales leader known for her deep insights into discovery and deal dynamics. With years of experience coaching reps and teams, she helps transform the way professionals think about and approach complex sales. Learn more: / krystenconner https://krystenconner.com/ https://krystenconner.com/accelerator/ 🔔 Subscribe for more sales strategies and insights #SalesTips #DiscoveryCalls #SalesStrategy #KrystenConner #B2BSales #SalesCoaching #SellingSkills