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🚀 Want to build a successful startup? Go here: https://www.designwithvalue.com/the-s... (Advertisement) In this video I will show you what Customer Lifetime Value is, how to calculate it, give you an example and give you 3 pro tips on how you can improve this crucial metric NOW to make your business journey a success. Customer Lifetime Value (CLV) is one of the most important metrics you need to measure to build a successful business. This metric shows how much money a customer spends with your company. So the higher the CLV, the better. The 2 main benefits of focusing on CLV are that it shifts your focus from short-term profits to the long-term value of repeat business and, more importantly, it shows you how much you can invest to acquire a new customer. 00:00 Intro 00:55 What is customer lifetime value? 01:30 Why is customer lifetime value so important in SaaS? 02:53 Benefits of CLV 03:45 Customer lifetime value and customer acquisition cost 04:00 CLV to CAC ratio 04:58 Free gift 06:19 How to calculate customer lifetime value 07:25 Pro tip #1: Use upsells and cross-sells 09:55 Pro tip #2: Create bundles 11:14 Pro tip #3: Get people to the AHA Moment 12:02 Bonus tip 12:41 Wrap-up #designwithvalue ----------------- 😎 More Powerful Resources: https://www.designwithvalue.com/cours... 👉 Let's Connect! https://www.designwithvalue.com/