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What does it really take to turn your name into a brand—and your brand into a movement? In this episode, I sit down with Jay, the creative force behind streetwear label Jaywalking. From being a college dropout to building one of India’s most loved fashion labels, Jay opens up about the messy middle of his journey—dropping out, starting late, and finding clarity (and courage) along the way. We talk about personal growth, business basics, and why self-belief is the real secret to success! ___ In this episode: (00:00) – COMING UP (01:21) – GUEST INTRO & JAYWALKING ORIGINS Meet the mind behind India's cult streetwear brand (03:07) – SELF-DISCOVERY & LIFE PHILOSOPHY What genre is your life right now? (04:26) – CHILDHOOD & BACKGROUND Raised in Canada, shaped by simplicity—his early years weren’t ordinary. (07:29) – EDUCATION & DROPPING OUT He dropped out of multiple schools—and doesn’t regret a thing (09:03) – RECOGNITION & FAMILY The only validation he really wanted (11:16) – GENERATIONAL PRESSURES & COURAGE The problem with Gen Z nobody talks about (12:13) – STARTING JAYWALKING AT 26 He waited. He hesitated. Then something shifted. (14:09) – FRIENDSHIPS & GROWTH If your friends aren’t growing with you, hear this (15:22) – FAMILY BUSINESS VS PERSONAL VISION Why he walked away from a ready-made empire (17:05) – BUSINESS BUILDING BASICS Forget intention. Do you have skill? (19:01) – PERSONAL STYLE & BRAND IDENTITY Don’t fake your vibe—customers can tell (20:33) – NAME, VALUE, OR WEALTH? He didn’t want to get rich—he wanted to get known (22:25) – SPIRITUALITY & INFORMATION OVERLOAD Is knowing less the real superpower? (24:10) – DEFINING WEALTH After the dream car and sea-facing apartment… then what? (25:49) – MENTAL HEALTH & SELF-AWARENESS When your mind turns against you—this is what you do (27:08) – BRAND SIGNALING & ASPIRATION What people are really buying when they buy Jaywalking (32:08) – T-SHIRT LAUNCH & SCALING How a simple T-shirt changed everything (36:18) – CREATIVE PROCESS He literally starts with a scribble (40:05) – RETAIL STORE STRATEGY He opened a store before a website—here’s why (42:03) – STORE COSTS & SETUP Set up your first store under 40k? Here’s how he did it (45:03) – SHUTTING DOWN STORES The unexpected reason he had to close a successful store (50:40) – BUILDING A TEAM This founder doesn’t know how to build a team (56:04) – ZERO ADS, ZERO DEPENDENCY No ads. No targeting. Just product. (57:16) – RAPID FIRE (59:51) – PEAK SUCCESS He’s living the dream—on his own terms (01:01:22) – LIFE ADVICE FOR 20s Don’t plan. Don’t wait. Just start. (01:08:16) – FINAL TIPS FOR ENTREPRENEURS Three rules to live and build by (01:10:45) – JAY’S ONE LITTLE SECRET TO SUCCESS The one belief that changed everything (01:12:59) OUTRO ___ About Our Host Adhunika Singh is a serial entrepreneur, branding expert, and motivational speaker. She’s the founder of Look What Happened, a design-led lifestyle brand known for its bold storytelling and creative innovation. Through her podcast One Little Secret, Adhunika dives into unfiltered conversations around mindset, business, and self-growth — uncovering the raw, often unheard truths that shape extraordinary journeys. Connect with Adhunika: / adhunikasingh09 / adhunika-singh Connect with One Little Secret Show at / theonelittlesecretshow About Our Guest Jay Jajal is the founder and creative director of Jaywalking, a Mumbai-based streetwear fashion house he launched in 2019. His multidisciplinary approach to design emphasizes construction, conceptualization, photography, and craftsmanship, collaborating closely with artisans to create distinctive, gender-fluid apparel. Jaywalking has quickly gained recognition for its bold aesthetic and innovative designs, establishing itself as a prominent name in India's streetwear scene. Connect with Jay at / jaywalking.in ___ About Our Show One Little Secret with Adhunika Singh Welcome to One Little Secret with Adhunika Singh — the podcast where untold truths, personal breakthroughs, and behind-the-scenes moments come to light. Each week, Adhunika sits down with fascinating guests from all walks of life — creators, founders, changemakers, artists, and everyday heroes — to uncover that one little secret that changed everything for them. Whether it’s a moment of vulnerability, a hidden mindset shift, or a story that never made it to social media, this show is raw, real, and deeply inspiring. Expect honest conversations, a few laughs, and takeaways that make you think, “I needed to hear this.” Because sometimes, all it takes is one little secret to change your life. ___ #StreetwearIndia #BuildYourBrand #Jaywalking #IndianEntrepreneurs #FashionStartup #GenZFounder #DesiStreetwear #CreativeEntrepreneur #PersonalBranding #FashionJourney #MadeInIndia #YouthCulture #FromDropoutToFounder #CourageToCreate #StartupLifeIndia