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In this “Runway Report” we dive deep into the creative process and the mindset behind Jaywalking, a brand that has redefined modern street fashion. This podcast unpacks the journey of Jay —from its humble, yet notorious, beginnings to becoming a standout name in the industry. We explore the strategic thinking, branding insights, and lessons learned that have fueled Jaywalking's success. Whether you’re building your fashion brand or simply interested in what goes into creating a meaningful label, this episode offers invaluable tips and inspiration. Key Highlights: •How much investment did Jay start with ? •The power of storytelling in brand building. •Insights on how to create a lasting connection with customers. Don’t miss this conversation as Jay share his vision and what’s next for the brand. Links To Socials: INFINITE APPARELS: Instagram: www.instagram.com/theinfiniteapparels/ Website: www.infiniteapparels.com JAYWALKING Instagram: www.instagram.com/jaywalking/ Website: www.jaywalking.in Chapters/ Timestamps: 00:00:00 Intro 00:01:04 Purpose of this podcast 00:02:58 Is Jay from a fashion background ? 00:04:55 Concept behind not the final logo 00:07:03 What was the first article made by Jay ? 00:07:33 Perfectionism fuels delays 00:08:16 What would Jaywalking be if it wasn't a clothing brand? 00:09:55 Stepping back from business side 00:12:40 Commercial V/S Niche brands 00:14:01 Spiritualism V/S Religion 00:18:42 Inspiration for Jaywalking 00:21:20 How Jay built a cult on social media 00:23:28 Right time and intent 00:24:50 How Jay markets Jaywalking 00:27:15 Jay's theory on Instagram 00:28:40 Biggest financial risk 00:30:10 Jaywalking's initial investment 00:30:48 First thing Jay made 00:31:31 Don’t follow his pattern 00.33.30 brutal facts about new brands 00:34:30 Worldwide or Nationwide ? 00:37:40 Crazy things fan do 00:39:45 Advice for young designers 00:42:44 Jay's childhood and formative years 00:47:15 Jay soon to be an author ? 00:51:00 What is life all about ? 00:53:10 Will Jay remain a bootstrapped brand ? 00:54:29 Is Jay walking, running or sleeping ? 00:58:47 How does Jay make viral content ? 01:02:51 Parting advice for viewers 01:05:31 Action V/S Thought 01:11:36 Just relax