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Becky Simms and Josep M Felip joined Michael Chidzey and Jo Juliana Turnbull on Friday 31st of October 2025 for SEO Office Hours. 00:00 Intro 07:19 What was your most interesting takeaway from BrightonSEO? 12:33 When building a content, what's the best way to map or visualise those multi-step conversations? 17:43 Should we start adapting our travel site to include short-form videos, user-generated content, and community features like trip forums? 25:46 With .[insert brand] domains being available next year, would you recommend that we secure one for our brand? 31:45 How much does the browser itself matter for SEO? 39:24 Do you have any thoughts or advice on setting up Wikipedia pages or Subreddits to help with indexation? 46:24: what are you most excited about in terms of SEO? If you don't know Becky... Becky Simms is the Founder and CEO of Reflect Digital (https://www.reflectdigital.co.uk/), an award-winning behavioural science-led digital marketing agency. Since founding the company in 2011, Becky has grown it into a thriving team of over 40 digital specialists - all united by a mission to put humans at the heart of marketing. Becky is also CEO of the Human First Collective (https://www.humanfirstcollective.com/), a group of businesses built around a shared belief in human-centred thinking. Passionate about inspiring the next generation of digital talent, Becky founded Aspiration Digital, a one-day digital skills conference designed to educate students about the breadth of careers in digital. She is also a member of the UK Government’s Digital Skills Council, helping shape the future of digital skills. Recognised as one of the top 100 people shaping the future of the digital industry, Becky has featured in the BIMA 100 for multiple years. If you don't know Josep... Josep M Felip has been in the digital space since 2006, when he founded his first ecommerce store - Spain’s very first online wallpaper shop. His curiosity about how people discover things online sparked a passion for SEO, leading him to build a series of niche ecommerce sites and blogs before committing to SEO full time in 2009. Originally from near Barcelona, Josep is fluent in Catalan, Spanish, French, English, and conversational Italian. In 2014, he moved to Brighton, where he has continued to hone his craft - working across the travel industry, agency, and in-house roles before founding Amplfyr, a content optimisation app that helps you get more visibility in the new Search landscape. Josep is a mentor, a speaker at conferences including BrightonSEO and Search Barcelona, and a judge for the UK, European, and Global Search Awards. Head over to https://www.goodsignals.com/seo-offic... to get the invites for SEO Office Hours added to your calendar. You can also submit questions and watch previous episodes.