Serial Entrepreneur's Perspective On Business Design скачать в хорошем качестве

Serial Entrepreneur's Perspective On Business Design

#serialentrepreneur #brandingbusinesses #branding Joining us in this episode is an ex-Mckinsey consultant, Tom Gardner, a serial entrepreneur known for his analytical approach to branding. He draws on his experience of launching several brands across different industries, both B2B and B2C. Tom shares his journey in branding, marked by a blend of scientific and practical approaches, emphasizing customer feedback and market testing from the very start. 00:00 - Introduction 02:06 - Branding Experience With A Consultant 03:24 - The Naming Process 04:48 - First Branding Experience: Carter 05:52 - Other Business Involvement 06:25 - Differentiation And Positioning 07:43 - Finding The Brand Consultant 08:23 - The Need For Trademark Searches 09:19 - Involving Branding Agencies 11:07 - Brand Colours and Brand Essence 13:32 - Business Funding 15:20 - Next Startup Business: Co-Flo 18:17 - Co-Flo's Brand Identity 19:38 - Creating A Brand 21:27 - Filling The Gap 23:58 - What Brand Means 28:40 - Getting The Perspective Of The Market 30:53 - Current Ventures and Future Plans Website:   / tom-gardner-co-flo   Book: From Manager To Executive (Coming in June) ---- 🌐 Brand Tuned Website https://www.brandtuned.com/ 👍 Follow Shireen Smith   / shireensmith   🎙️ Listen and subscribe to Brand Tuned Podcast https://brandtuned.com/podcast ✉️ Join our newsletter https://www.brandtuned.com/newsletter #brandtuned #brandtunedpodcast #tomgardner #brandingpodcast #marketing #intellectualproperty #branding #entrepreneurship