Expert Advice: Small Business Differentiation Strategies скачать в хорошем качестве

Expert Advice: Small Business Differentiation Strategies

In this episode, Johnny Molson, a marketing consultant and strategist, discusses the complexities of marketing for small businesses, discussing the vital roles of positioning, differentiation, and niching. 00:00 - Introduction 02:42 - Positioning for Johnny Molson 03:34 - Working Out On Consumer Perception 04:31 - The Concept of Niching 10:59 - Distinctiveness Vs Differentiation 15:11 - Example Of Positioning 17:33 - Should You Test The Market Before Getting Started? 18:35 - Ways To Position A Business Correctly 20:14 - What Happens After Deciding Your Positioning 22:13 - Social Media for Brand Building 26:26 - Alternative For Television And Radio Advertising LinkedIn:   / johnnymolson   Twitter:   / disruptingads   Book: https://www.amazon.com/Campaign-Matic... Websites: https://wizardofads.org/ https://molsonpartners.com/ ---- 🌐 Brand Tuned Website https://www.brandtuned.com/ 👍 Follow Shireen Smith   / shireensmith   🎙️ Listen and subscribe to Brand Tuned Podcast https://brandtuned.com/podcast ✉️ Join our newsletter https://www.brandtuned.com/newsletter #brandtuned #brandtunedpodcast #johnnymolson #brandprotection #brandingpodcast #marketing #intellectualproperty #branding #shireensmith #differentiation #positioning