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In this episode, Sean Adams, an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California tells us to succeed with identities without really trying. 00:00 - Introduction 03:03 - How To Succeed With Identities Masterclass 05:50 - Three Kinds Of Identities 09:04 - Client Involvement and Decision Making in Design 09:49 - Great Designer Sensibilities 15:42 - Choosing Colors 16:51 - Deciding on Brand Elements 18:01 - Building Equity With Symbols 39:17 - The Role of Semiotics in Design 40:53 - Challenges Facing Designers Today 44:05 - Importance of Intellectual Property in Design 48:16 - Resources for Further Learning in Design and IP Website: www.seanadams.design Resources mentioned on the podcast: The Designer’s Dictionary of Color How Design Makes Us Think Debbie Millman books Sean Adams' LinkedIn leaning course on branding ---- 🌐 Brand Tuned Website https://www.brandtuned.com/ 👍 Follow Shireen Smith / shireensmith 🎙️ Listen and subscribe to Brand Tuned Podcast https://brandtuned.com/podcast ✉️ Join our newsletter https://www.brandtuned.com/newsletter #brandtuned #brandtunedpodcast #seanadams #brandprotection #brandingpodcast #marketing #intellectualproperty #branding #shireensmith #brandequity