The 4 Revenue & Enablement Trends That Will Define GTM in 2026 (Webinar) скачать в хорошем качестве

The 4 Revenue & Enablement Trends That Will Define GTM in 2026 (Webinar)

AI is everywhere but revenue performance isn’t improving at the same pace. In this webinar, Melanie Fellay (Co-Founder & CEO of Spekit) breaks down what’s actually happening inside go-to-market teams and why massive AI investment hasn’t translated into faster growth, higher quota attainment, or more selling time. Backed by real market data (Gong, Salesforce) and hundreds of customer conversations, this session reveals four critical trends that will define revenue, enablement, and GTM execution in 2026 and how leading companies are closing the gap between AI hype and real outcomes. What you’ll learn in this webinar: Why AI adoption hasn’t increased rep selling time (still ~30%) The hidden cost of building custom AI agents internally Why companies are shifting back to buy vs. build but differently this time How go-to-market knowledge graphs become the foundation for AI Why AI answers are often “right-sounding” but wrong and how to fix that The rise of the content reasoning layer (context over content) How content performance, usage, and deal impact become AI signals Why content creation is the front door to AI context What revenue teams must document, govern, and automate to scale faster How AI-powered enablement directly impacts revenue velocity The 4 GTM Trends Covered: 1️⃣The shift back to vertical, domain-specific AI 2️⃣ Knowledge graphs as revenue infrastructure 3️⃣ The emergence of the content reasoning layer 4️⃣ Content creation as the system of record for AI-driven execution Who this is for: CROs & Revenue Leaders Sales Enablement & RevOps Product Marketing & GTM Teams Founders & Operators scaling revenue Anyone responsible for AI strategy in go-to-market If you’re planning your 2026 GTM strategy, this session will help you understand what actually moves revenue and what’s just noise. Chapters 00:00 – Why AI investment isn’t driving revenue growth 05:30 – Market data: quota attainment & selling time 12:40 – Trend #1: Buy vs. build & vertical AI 28:15 – Trend #2: GTM knowledge graphs 46:10 – Trend #3: The content reasoning layer 1:05:00 – Trend #4: Content creation as context 1:18:30 – How this impacts revenue velocity & execution 1:30:00 – Live product examples & GTM workflows 1:55:00 – Final takeaways for 2026 GTM teams About Spekit Spekit is the leading AI-powered enablement and revenue acceleration platform, helping go-to-market teams move faster, adopt change, and win more deals directly inside the tools they already use.