Change the script - how can we reframe social work? скачать в хорошем качестве

Change the script - how can we reframe social work?

Presenters: Katie Florence - Assistant Director, Communications, Engagement and Insight, Social Work England Jonathan Smith - Head of Communications, Social Work England The social work profession has long wrestled with its public image and professional identity. Research commissioned by Social Work England and published in 2024 identified key perception challenges: public understanding centres primarily on children's services negative news receives disproportionate attention social work is often associated only with lower socioeconomic populations there's limited awareness that social work supports people across all life stages These misrepresentations create barriers to: professional morale effective recruitment and retention public trust and engagement with services recognition of social workers' high-skill expertise The Change the Script campaign, launched in March 2024, educated people about what social workers do, portraying them as highly skilled, regulated professionals. The campaign was co-produced with a diverse working group of people with lived experience of social work. The campaign centred around 3 key elements: telling impactful stories, using credible voices, and creating compelling assets. A video featuring real people (not actors) who had been supported by social workers was central to the campaign. In April 2025, author Beth Moran, who has lived experience as both a social work service user and foster carer, will act as storyteller, gathering diverse perspectives from across the profession. The second phase of this co-produced initiative seeks to inform and educate people about social workers' vital role. The campaign will also develop a "reframing guide" to establish consistent language and messaging about social work. https://www.socialworkengland.org.uk/...