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🔔 Subscribe for bold farming truths on building a profitable, purpose-driven farm! 🔔 🧠 Love farming, freedom, and real talk? Help us grow this movement—share your thoughts in our listener survey: https://forms.gle/pDRtJ81Ua94hYrGm7 Still pricing your farm products based on what everyone else is doing? You’re playing the wrong game. Jim and co-host Grant Wallace go all in on one of the biggest mindset shifts every farmer needs to make: ditch the discount mentality and step into premium pricing with confidence. Because the truth is, cheap pricing is costing you way more than it’s saving your customers. 🌱 In This Episode: Why pricing low is hurting your farm (and how to stop) The “Price Check” test: is your pricing too safe? The secret power of premium pricing and perception How to price for profit, sustainability, and long-term growth A 3-step challenge to raise your prices today—with confidence This one’s not just about numbers—it’s about owning your value and building the kind of farm that lasts. You grow high-quality food—now it’s time to charge like it. This episode is sponsored by my new book: “Cut the Crap & Close the Gap: The Urgency of Delivering Desired Results [https://www.amazon.com/Cut-Crap-Close...] , by Jim Coleman. Available on Amazon in Paperback for $13.64 and on Kindle for $9.99 🚜 Resources & Links Mentioned: Learn more about Jim’s farm: ColemanCrestFarm.com [https://www.colemancrestfarm.com] Listen on Spotify & Apple Podcasts: The Jim Coleman Show 👥 Join the Farming Freedom Community: Follow Jim on Instagram: @colemancrestfarm [ / colemancrestfarm ] Connect with Jim on LinkedIn: @JimColeman [ / jimcoleman ] Join the Conversation: Facebook Group – Farming Freedom Fighters Connect with Grant on LinkedIn: @GrantWalles #FarmPricing #KnowYourWorth #SmallFarmBigImpact #BlackOwnedFarms #FarmingFreedom #JimColemanShow