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Rebuilding Productivity in Home Construction

The construction industry faces a significant productivity challenge. This webinar offers solutions. The industry needs to attract over 500,000 new workers annually to meet housing demand, according to the U.S. Bureau of Labor Statistics. Yet interest in construction careers among younger generations continues to decline, creating a widening skills gap.  At the same time, construction productivity has remained flat for decades, increasing by only 1% annually compared to 2.8% across the global economy, according to McKinsey & Company. These constraints are driving higher costs and project delays, making it harder for builders to meet demand for affordable, energy-efficient housing. To overcome this, the industry must adopt transformative solutions that improve workflows, reduce labor intensity, and speed up delivery timelines—without sacrificing quality. Watch this recorded webinar, where building industry icon Sam Rashkin examines breakthrough strategies including off-site construction, modular building, panelization, and jobsite automation. These innovations can significantly improve productivity while reducing the need for hard-to-find skilled labor. This session is essential for builders, developers, and industry stakeholders who want to integrate scalable, tech-driven solutions to future-proof operations in an increasingly volatile market.