How to build the ultimate sales tech stack with intent data, with Joe McLaughlin скачать в хорошем качестве

How to build the ultimate sales tech stack with intent data, with Joe McLaughlin

Description: In part two of this sales and marketing alignment series, Ryan is joined by Joe McLaughlin to dive deep into the tech stack that powers RocketSaaS’s ABM and intent data-driven sales outreach. They break down how they use tools like ZenABM, Clay, HubSpot, and RightBrain to automate data enrichment, create buyer-specific outreach flows, and improve SDR effectiveness. This episode is perfect for SaaS sales teams looking to implement a data-driven approach to prospecting and maximize the value of their tools without wasting time on manual admin. Takeaways: Use ZenABM to track and categorize LinkedIn ad engagement — categorize accounts based on interest level (e.g., "hot to trot") Clay helps enrich data and find the right contacts (e.g., finding the right decision-makers and adding them to your outreach) Integrate LinkedIn ads with HubSpot for better visibility and automatic account syncing First-party data (site visits, engagement) + third-party intent data (funding, hiring) helps prioritize outreach Use RightBrain to send AI-driven personalized outreach (like website audits) to engage cold accounts Develop a multi-layered outreach strategy: automated outbounds for early-stage leads and personalized engagement for high-priority accounts Automation is key: Let your tech stack do the heavy lifting, so SDRs focus on high-value tasks Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io