LinkedIn Ads Part 1 — Content and ad formats that actually work, with Jamie скачать в хорошем качестве

LinkedIn Ads Part 1 — Content and ad formats that actually work, with Jamie

Description: In the first part of a three-part mini-series, Ryan is joined by Jamie Skeels, Head of Strategy at RocketSaaS, to break down the fundamentals of running successful LinkedIn ad campaigns for B2B SaaS. They cover why most companies fail with LinkedIn ads, how to approach top, middle, and bottom-of-funnel campaigns, and which ad formats deliver the best results. If you’ve ever struggled to get ROI from LinkedIn, this episode gives you a clear framework to start building campaigns that convert. Takeaways: Most SaaS brands go straight for bottom-of-funnel demo ads — and it rarely works Top of funnel: focus on educational content that addresses customer problems Ungated guides, swipe files, blogs, and short videos build awareness and trust Best ad type at TOFU: single image ads (fast, low-friction, most consumed) Middle of funnel: answer buyer questions with case studies, testimonials, competitor comparisons, ROI content, and product walkthroughs Effective MOFU ad formats: static image, video ads, carousels, document ads, and thought leader ads boosted from founders Bottom of funnel: make your offer valuable — free audits, strategy calls, or product samples often beat a generic demo Key ad formats at BOFU: single image ads, lead gen forms, conversation ads, and strong landing pages The funnel framework (top, middle, bottom) helps cut through overwhelm and keeps campaigns balanced Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io